Get Akzeptanz und Nutzung mobiler Applikationen (German Edition) PDF

By Susanne Niklas

Susanne Niklas analysiert zentrale Einflussfaktoren der initalen Akzeptanz und weiterführenden Nutzung mobiler Applikationen. Am Beispiel mobiler Jobportale untersucht die Autorin im Rahmen einer empirischen Studie Applikationseigenschaften sowie individuelle Ziele und Nutzungsmotivationen, welche die weiterführende Nutzung mobiler Applikationen beeinflussen. Denn cellular Applikationen erfreuen sich zwar einer hohen Akzeptanz bezüglich des Downloads, werden jedoch häufig nur einmal genutzt und anschließend wieder vergessen. Die Ergebnisse der Kausalanalyse bieten Anknüpfungspunkte für eine nachhaltige Applikationsentwicklung und -vermarktung, um der häufig auftretenden Problematik der Einmalnutzung entgegenzuwirken.

Show description

Read or Download Akzeptanz und Nutzung mobiler Applikationen (German Edition) PDF

Best business information technology books

Kurt April,Nick Milton Ph.D.,Carol Gorelick's Performance Through Learning: Knowledge Management in PDF

Functionality via studying is a pragmatic consultant to the foremost concerns surrounding wisdom administration from a human source point of view and offers incisive insights into constructing a technique associated with organizational studying. The authors current a framework and version that practitioners inside of firms can adapt to extend functionality via studying utilizing wisdom administration instruments.

Download e-book for iPad: Leading Digital: Turning Technology into Business by George Westerman,Didier Bonnet,Andrew McAfee

Turn into a electronic Master—No topic What enterprise You’re InIf you're thinking that the word “going electronic” is just proper for industries like tech, media, and entertainment—think back. actually, cellular, analytics, social media, sensors, and cloud computing have already essentially replaced the total company panorama as we all know it—including your undefined.

Download PDF by Davide Nicolini: Knowing in Organizations: A Practice-Based Approach: A

This paintings explores the connection between figuring out, studying, and perform within the improvement of organizational wisdom. It explores the results for intervention becoming out of the concept that organizational wisdom can't be conceived as a psychological strategy living in participants' heads.

Download PDF by Lotfi Tadj,Ajay K. Garg: Emerging Challenges in Business, Optimization, Technology,

This publication provides chosen papers on company administration and expertise, targeting fresh learn in company, Optimization, expertise, and worldwide matters. equipped in 4 vast tracks, papers research administration demanding situations in Today’s undefined, in particular pertaining to adjustments in patron calls for; Optimization demanding situations in Today’s enterprise, taking a look at potency and effectiveness in offering items and prone at cheap costs; Innovation in Hospitality and Tourism; and Technological demanding situations within the period of Globalization.

Additional info for Akzeptanz und Nutzung mobiler Applikationen (German Edition)

Example text

Download PDF sample

Akzeptanz und Nutzung mobiler Applikationen (German Edition) by Susanne Niklas


by William
4.1

Rated 4.76 of 5 – based on 25 votes